Buff City

Summary

Buff City wanted a unique way to break through the holiday advertising clutter and invite new customers to experience their brand and purchase products for themselves as well as for holiday gift giving.

Challenge

With dedicated social. email and text messaging programs, Buff City was looking for a unique, affordable way to quickly acquire new customers and their contact information.

Tactics

To get the most reach a multi-channel campaign was implemented using:

  • Banner Advertising
  • Social Media – Organic & Paid
  • Email Blasts
  • Print Advertising

Goals

  • Build brand awareness and engagement with the target audience
  • Generate qualified leads
  • Grow email database
  • Collect data on your potential customers
  • Drive traffic to your website

Results

Sales increased, Hundreds of participants entered, Social media followers increased, Opt-In list of email subscribers gained.

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