Health + Wellness
with The Blade
With over 2.2 million users on ToledoBlade.com possessing a strong affinity for information about health, fitness and wellness, The Blade recognizes an opportunity to publish more health and wellness-related content for our readers.
Being the most trusted news source in Northwest Ohio, our newsroom has the ability to connect with readers in 13 counties who desire to know and learn more about healthy lifestyle choices, practices and wellness programs.
As the new year quickly approaches and readers are being engaged with health resolutions, The Blade feels it’s fitting to launch our new Health & Wellness section. Our analytics show that our readers are ready and searching for this content. We are looking for a partner who is as passionate as we are about the Toledo community and its future.
*Lucas, Wood, and Fulton Counties
With platforms like The Blade, ToledoBlade.com and eBlade, our reach is wide and diverse and has great promise to provide our readers with credible, meaningful content that can make a difference no matter what stage of life or where they are on their journey to good health.
In-market affinity group
850,092 Sports Fitness Viewers
711,056 Beauty + Wellness Viewers
678,002 Health + Fitness Viewers
Health + Wellness Section
Polling Questions
ToledoBlade.com
By polling our readers, we will have a better understanding and communicate with engaged readers.
We will be able to collect demographic, psychographic and behavioral data.
We can also ask custom questions to help solve our client’s unique business objectives.
Real Time Coversations
ToledoBlade.com
Engaging with our readers, like never before.
As our readers are reading about new techniques, devices, or groundbreaking news, they will be able to ask questions, make comments and start conversations with our writers..in real-time.
AI gives us automated moderation and decides to reject or publish. This gives our writers a good user experience, Increased engagement, immediate response, and 24X7 coverage.
Front Page Strip Ad
On front page of Health & Wellness section- every Sunday
Full Page Section Ad
On the back of the Health & Wellness section
Half Page Article
Print • ToledoBlade.com • eBlade
One article each week in the Health & Wellness section
Real Time Coversations
ToledoBlade.com
Engaging with our readers, like never before.
As our readers are reading about new techniques, devices, or groundbreaking news, they will be able to ask questions, make comments and start conversations with our writers..in real-time.
Polling Questions
ToledoBlade.com
By polling our readers, we will have a better understanding and communicate with engaged readers.
We will be able to collect demographic, psychographic and behavioral data.
We can also ask custom questions to help solve our client’s unique business objectives.
Content at a Glance
Sponsorship Will Include:
1. A strip ad, 4C on front page of Health & Wellness section- every Sunday
2. A full page, 4C ad on the back of the Health & Wellness section
3. One article each week in the section
4. ToledoBlade.com article with Live Chat Board with Readers
5. One poll question per week throughout Health + Wellness section and ToledoBlade.com
As always, Blade initiatives will be promoted with the sponsor logo included on all Blade channels (print & digital), social, billboards, and email.
Logo Inclusion + Social Media Push
Logo inclusion on all promotional materials for Health & Wellness section launch- PR, Digital, Print, Social, Billboard, and email. Social Push for articles and section on Blade Facebook.
