B-Partners – The Blade Media Kit

B-Partners Branded Content

Through customization and a content destination, we bring your narrative to life with The Blade’s branded content package known as B-Partners. Tell your story on toledoblade.com with a customized article, images, ads and even video. With B-Partners, your article headline will be featured on our news homepage alongside top stories.

Available Distribution Channels

Toledoblade.com

Available on mobile, tablet, and desktop throughout our site.

With over 1 million unique visitors monthly, we can leverage our distribution network to tell your brand story and get you featured in front of prime consumers.

Digital Exchange

Content syndication using our premium publishing network. Utilize tactics such as Contextual Audience & PMP to reach the right people.

Social Media

We will use our social media platforms to amplify engagement of your content.

Why B-Partners?

B-Partners branded content gives your company leverage with the best digital storytelling practices. This day in age, it counts more than ever to be able to cut through the noise of junk ads and reach consumers on a deeper level that provides value and interest. Our news platform already has a loyal and engaged audience that your article will be delivered to and it will fit right in with the rest of the news content without feeling like spam. As with any other sponsored content, the goal is to connect consumers to your brand, build trust, and drive action. B-Partners can do just that.

Your article on toledoblade.com is a powerful way to paint a picture for your audience by sharing your mission, value, origin, and what you have to offer. By harnessing the multi-point approach with B-Partners, you bring value and interest to consumers through intriguing story content, captivating visuals and advertising units to make your message one to remember.

With advanced analytics and delivery, you get real data to make informed and strategic advertising decisions.

If you’re ready to explore more of how B-Partners can elevate your advertising goals, connect with one of our digital advertising strategists today.

What You’re Offered

Article

This branded content article can be written by you or by our staff to share your brand story with our audience. Whether you are launching a new location, hosting a large event, or want the public to know the latest breakthroughs your organization has experienced, we are the quickest and easiest way to get your message in front of engaged consumers.

Photography & Video

With a full page dedicated to YOU, we can share photos, videos, ads and links to provide a rich and engaging experience to tell your brand story.

Display Ad Roadblock

Your article page will not only include captivating media in-line, but it will also be surrounded by clickable display ads to not only visually show off your brand, but to go more in depth with your message and highlight more of your story to drive traffic to your site.

All eyes on YOU

Not only will your article have it’s own page, but your business/organization will have it’s own sub-page of article(s) in the B-Partners section of the site. Your B-Partners article will also live indefinitely on toledoblade.com

Homepage and Social Add-ons

There’s opportunity to have your article featured on the homepage of toledoblade.com to help drive even more traffic to your story as well as social media ads linking to the article.