Creative Specs & Templates

When partnering with The Blade, your campaign has everything it needs to run successfully. Whether you are providing finished designs for us to launch, or you need our team of designers to work their magic, we have you covered. Review our best-practices and templates below to ensure the smoothest process when submitting designs & creative. 

You can either provide us with the finished creative, or our team can design them for you.

When providing creative to work from, if possible please include your packaged working file (.AI, .EPS, .PSD, or unflattened PDF). If you do not have these file types, we can accept PNG & JPEG but may not be able to match fonts and imagery exactly the same.

AD SPECS & SIZES

FOR DOWNLOADABLE TEMPLATES, CLICK THE LINK BELOW.
DOWNLOAD TEMPLATES

DISPLAY AD SPECS

DFP DIGITAL BANNER ADS

Resolution: 72 DPI
File type: JPEG, PNG, GIF

  • 320×50 px (mobile only)
  • 300×250 px (mobile & desktop)
  • 728×90 px (desktop only)
  • 300×600 px (desktop only)
DFP DIGITAL ADHESION ADS

This ad unit is responsive and requires 3 sizes of the same creative.

  • 1000×90 px
  • 728×90 px
  • 320×50 px

EMAIL ADVERTISING

DFP DIGITAL BANNER ADS

For email specs and templates click here

B-PARTNERS

B-PARTNERS PACKAGE

For B-PARTNERS specs and templates click here

HIGH IMPACT AD TEMPLATES

WALLPAPER
MOBILE REVEAL AD SPECS & TEMPLATES

CLICK TEMPLATE DOWNLOAD LINK (ABOVE) FOR SIZES WITH SAFE ZONES

BILLBOARDS

DFP DIGITAL BANNER ADS

Resolution: 72 DPI
File type: JPEG, PNG

  • 1400X400px
  • 840x400px
  • 520x160px

EBLADE INTERACTIVE ADS

PRODUCED IN-HOUSE BY OUR DESIGNERS BASED OFF OF YOUR CREATIVE
View Examples of Interactive Ad

Responsive Design

  • Main sizes
  • Tablet Horizontal Dimensions: 964 x 768 px
  • Tablet Vertical Dimensions: 768 x 1024 px
  • Mobile Dimensions: 375 x 668 px
  • When providing creative to work from, please include your packaged working file with all fonts and linked images in a separate folder so we can build the layered creative.
    (.Ai, .Psd, EPS, or an unflattenedPDF)
  • Include a folder with separate image files for backgrounds, logos, buttons, elements etc.: jpeg, png, csv, eps, gif, etc.
  • If you do not have a designed file to work from please provide logos, images, copy, and the call-to-action button info
  • Include the URL(s) separate from the creative so we can add them during the build
  • If you want a specific animation, include a descriptive note when submitting the creative. Otherwise, our design team will come up with an animation that fits the creative provided

SOCIAL MEDIA AD SPECS

SOCIA MEDIA AD
Basic Image Ad

Dimensions: 1080×1080 px
(may also include 1200×628 px & 1600×900 px, to appear in more locations and boost performance )
Resolution: Minimum of 72 DPI
Image File Type: JPEG or PNG

Primary Post Text: 125 Characters
Headline Text

Carousel Ad

1080×1080 px (may also include 1200×628, 1600×900)
Resolution: Minimum of 72 DPI
Image File Type: JPEG or PNG
Primary Post Text: 125 Characters
Headline Text: You can include different headlines for each image slide

Video Ad

Dimensions: 1080×1080 px
(may also include 1200×628 px & 1600×900 px, to appear in more locations and boost performance )
Resolution: Minimum of 72 DPI
Video File Type: MP4, .MOV
Max size: 4GB
Max Length: 60 sec.
Max Frames: 30fps

Primary Post Text: 125 Characters
Headline Text

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